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Bhutan is best known to the world today as the last Shangrila. The few
visitors who make the rare journey into this extraordinary kingdom will
discover that there is no other destination like this land of pure and
exotic mysticism. In this country known as Druk Yul, or the ‘Land of the
Peaceful Dragon’, the fortunate visitor will find a rare combination of
harmony and accord, amidst a landscape of incredible natural beauty.
The Royal Government of Bhutan recognizes that tourism is a world-wide
phenomenon and an important means of achieving socioeconomic development
particularly for developing countries like Bhutan. It also recognizes that
tourism, in affording the opportunity to travel, can help in promoting
understanding among peoples and building closer ties of friendship based on
appreciation and respect for different cultures and lifestyles.
Towards achieving this objective, the Royal Government, since inception of
tourism in the year 1974, has adopted a very cautious approach to growth and
development of the tourism.. The Bhutanese tourism industry is based on
principle of sustainability that is ‘tourism must be environmentally and
ecologically friendly, socially and culturally acceptable and economically
viable’.
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